BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20230726T120000Z
DTEND:20230726T130000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Speaker Series - Strategic Storytelling with Barb Olsafsky
DESCRIPTION:How to Show Up "On Brand" Using Strategic Storytelling\n\nYou know "who" you want your company to be. But is that how you're showing up to the world???\n\nI know firsthand how difficult it can be to put into words what you do - and why people should care - even if it's just explaining it to yourself!\n\n \n\nBut those words are the backbone of your business.\n\n \n\nHow can you decide what services and tactics "fit" your brand if you can't articulate what your brand is?\n\nHow can you market your business?\n\nHow can you close a sale?\n\nHow can you delegate?\n\n \n\nI developed a Strategic Storytelling process that helped me figure out my words - my key concepts - so I could infuse them into every aspect of my business\, and get my message across.\n\n \n\nIt not only helped me with messaging\, but it also had a side effect of helping me to become more efficient in my daily operations\, because it was harder to be sidetracked by things shiny object syndrome and advice that might have worked well for other folks but was not in line with my own company's brand.\n\n \n\nIn this presentation\, we'll:\n\n* touch on why you might be struggling to connect with your target audience and drive results.\n\n* see how common practices like "try it out and see what sticks" might be sabotaging your efforts.\n\n* take the first step of the Strategic Storytelling process together - learning how to audit the promotional materials and other content you've already put out into the world\, so you can assess whether your brand is currently working for you or against you\, and what you might do about it.\n\n \n\nBring a pencil. This is interactive.
X-ALT-DESC;FMTTYPE=text/html:<h1><strong><span style="color:black\;"><span style="font-size:12.0pt\;">How to Show Up &quot\;On Brand&quot\; Using Strategic Storytelling</span></span></strong></h1>\n\n<h2>You know &quot\;who&quot\; you want your company to be. But is that how you&#39\;re showing up to the world???</h2>\n\n<h2><span style="color:black\;"><span style="font-size:12.0pt\;">I know firsthand how difficult it can be to put into words what you do - and why people should care - even if it&#39\;s just explaining it to yourself!</span></span><br />\n&nbsp\;<br />\n<span style="color:black\;"><span style="font-size:12.0pt\;">But those words are the backbone of your business.</span></span><br />\n&nbsp\;<br />\n<span style="color:black\;"><span style="font-size:12.0pt\;">How can you decide what services and tactics &quot\;fit&quot\; your brand if you can&#39\;t articulate what your brand is?</span></span><br />\n<span style="color:black\;"><span style="font-size:12.0pt\;">How can you market your business?</span></span><br />\n<span style="color:black\;"><span style="font-size:12.0pt\;">How can you close a sale?</span></span><br />\n<span style="color:black\;"><span style="font-size:12.0pt\;">How can you delegate?</span></span><br />\n&nbsp\;<br />\n<span style="color:black\;"><span style="font-size:12.0pt\;">I developed a Strategic Storytelling process that helped me figure out my words - my key concepts - so I could infuse them into every aspect of my business\, and get my message across.</span></span><br />\n&nbsp\;<br />\n<span style="color:black\;"><span style="font-size:12.0pt\;">It not only helped me with messaging\, but it also had a side effect of helping me to become more efficient in my daily operations\, because it was harder to be sidetracked by things shiny object syndrome and advice that might have worked well for other folks but was not in line with my own company&#39\;s brand.</span></span><br />\n&nbsp\;<br />\n<span style="color:black\;"><span style="font-size:12.0pt\;">In this presentation\, we&#39\;ll:</span></span><br />\n<span style="color:black\;"><span style="font-size:12.0pt\;">* touch on why you might be struggling to connect with your target audience and drive results.</span></span><br />\n<span style="color:black\;"><span style="font-size:12.0pt\;">* see how common practices like &quot\;try it out and see what sticks&quot\; might be sabotaging your efforts.</span></span><br />\n<span style="color:black\;"><span style="font-size:12.0pt\;">* take the first step of the Strategic Storytelling process together - learning how to audit the promotional materials and other content you&#39\;ve already put out into the world\, so you can assess whether your brand is currently working for you or against you\, and what you might do about it.</span></span><br />\n&nbsp\;<br />\n<em><span style="color:black\;"><span style="font-size:12.0pt\;">Bring a pencil. This is interactive.</span></span></em><br />\n&nbsp\;</h2>\n
LOCATION:135 Wilbur Ave.\, Kenmore NY 14217 Kenmore Community Center in Mang Park
UID:e.2598.6224
SEQUENCE:3
DTSTAMP:20260417T203132Z
URL:https://business.kentonchamber.org/events/details/speaker-series-strategic-storytelling-with-barb-olsafsky-6224
END:VEVENT

END:VCALENDAR